Privacy Policy

1. Introduction

At Anucharans, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from our online store specializing in women's and children's clothing.

2. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our website.

Personal Information You Provide:

• Name, email address, phone number
• Billing and shipping addresses
• Payment information (processed securely through payment processors)
• Account login credentials
• Communication preferences
• Product reviews and feedback

Automatically Collected Information:

• IP address and browser information
• Device information and operating system
• Website usage data and navigation patterns
• Cookies and similar tracking technologies
• Referral source and search terms

3. How We Use Your Information

We use the collected information for various purposes to provide and improve our services:

• Process and fulfill your orders
• Communicate about your purchases and account
• Provide customer support and respond to inquiries
• Send promotional emails and marketing communications (with your consent)
• Improve our website and user experience
• Prevent fraud and ensure security
• Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who help us operate our business (payment processors, shipping companies, email service providers)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with any merger, sale, or acquisition of our business
• Consent: With your explicit consent for other purposes

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic.

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences.

6. Your Rights and Choices

You have several rights regarding your personal information:

• Access: Request information about the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Data Portability: Request a copy of your data in a portable format
• Opt-out: Unsubscribe from marketing communications at any time
• Restrict Processing: Request limitation of how we process your data

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

• Account information: Until you request deletion or close your account
• Order information: For 7 years for tax and accounting purposes
• Marketing data: Until you unsubscribe or request deletion

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Governing Law

This Privacy Policy is governed by the laws of India and the Information Technology Act, 2000, and its rules. Any disputes arising from this policy will be subject to the jurisdiction of courts in Hyderabad, Telangana.